How Do Athletes Create Value? | NFL Players' Podcast #42

In this episode of the AWM NFL Podcast, hosted by Ricardo Stewart, we're joined by Jeff Locke, Sam Acho, and Zach Miller to explore the concept of "creating value" for athletes. The conversation dives into understanding human capital from the perspective of NCAA student-athletes to NFL players—highlighting how athletes can optimize their physical, intellectual, and social capital to enhance their wealth and opportunities. This discussion offers athletes valuable strategies to leverage their unique skills and networks beyond sport.

Key Highlights

• Introduction to human capital and its components: physical, intellectual, and social capital.

• Jeff Locke explains human capital's importance for athletes in maximizing their value.

• Sam Acho discusses the significance of developing multiple dimensions beyond athletic performance.

• Zach Miller joins in to illustrate how physical capital directly impacts wealth generation in the NFL.

• Sam Acho shares a personal story on the nuances of leveraging social capital effectively.

Quotes

• "Human capital, let's break it down into two words. Human, me, Capital, value—what is the value that you produce as a human being?" – Jeff Locke

• "Social capital is your last name. It's your network, it's your ability to walk in the doors and get into places that no one else can because of who you are." – Sam Acho

• "The amount of guys this guy knows. I don't know how his phone has enough memory for his contact book." – Jeff Locke