Building Your Brand | Evan Parker | Athlete CEO #57
Evan Parker highlights building a valuable personal brand by aligning it with a strong business.
You are your own brand.
Countless times we have all heard this. And now that amateur athletes are able to monetize their Name, Image, & Likeness (NIL) the message is being shouted from the roof top.
Yet, the majority of advice is incomplete and misses the main point. The "brand" is only as valuable as the "business" that is built. Companies and people partner with brands (individual or corporate) because they believe those brands will help them become more valuable.
What is your business and what value do you offer?
On today's show, we have the privilege to hear from Evan Parker, Vice President and General Manager of The Athletic. Evan has led the Athletic to become the most valuable brand in sports journalism.
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