Athlete CEO #011: Kyle Mauch On Creating Impact Through Your Brand

Today I sit down with Kyle Mauch, founder of Athletes Brand.

As a former professional athlete, Kyle has transitioned to starting not one, but four different companies – with a life vision to help 1,000 athletes create a legacy beyond the game.

Kyle has become a close personal friend of mine that’s not only shaped the way I think about business but life in general.

I can’t wait for you to hear this laid-back conversation packed with the knowledge and wisdom that Kyle brought.

Some highlights from today’s show:

• How to find out what you care about

• What “relevant value” is and how it can help you avoid a post-career identity crisis

• A powerful question you can ask yourself to define your legacy

• How to create significant brand-value

• The eye-opening moment that changed Kyle’s trajectory as an athlete

• The storytelling process that Kyle leverages in his businesses to develop brands

• What it’s like to work with Kyle

• The downside of saying “yes” to every opportunity that comes your way

• Kyle’s morning routine

• Why you don’t need to be a non-profit (and when you should be)

• The biggest investment Kyle’s made to date

Quotes

• “Most people don’t understand their own story. You don’t realize it until somebody starts telling you about yourself.” – Kyle Mauch

• “What can you do to use your platform before it’s gone to create your brand or legacy?” – Kyle Mauch

• “You can make a much bigger impact by focusing on one thing you’re really good at rather than trying to distribute money all over the place.” – Kyle Mauch

• “Every athlete has the opportunity to make World-change with just their career.”- Kyle Mauch

• “If you can spend ten years and impact one life, that’s a success.”- Kyle Mauch

• “Don’t try to implement everybody’s opinion.”- Kyle Mauch

• “Don’t try to fix the wheel, go out there and study the wheel.”- Kyle Mauch

• “You have to have a purpose that’s bigger than your product.”- Kyle Mauch

• “Don’t think failing is OK, but learn from every failure.”- Kyle Mauch

• “One of the best ways to get creative juices going is to flip something over.”- Kyle Mauch